Intiaro uses visualization tech to attend High Point Market remotely.
Even as things have been slowly returning to normal, this year’s spring High Point Market still looked a bit different. As of June 2021, the U.S. was still restricting international flights from Europe, which meant that our employees at the Warsaw office in Poland were unable to attend the market in person. However, that didn’t stop Senior Account Representative Karol Wróbel from making an appearance to visit clients and prospects.
As visual search technology gains steam, so does 3D visualization.
2021 is a red letter year for visual technology of all sorts — from video calling to 3D visualization and augmented reality. Another prominent area that is seeing rapid adoption from a variety of industries is visual search. Beyond this technology’s use by search engines, furniture companies and retailers are also starting to optimize their websites to better suit visual searches.
More opportunities materialize for tech-minded furniture makers.
In our last blog post, we highlighted some of the positive trends in furniture and 3D visualization markets. And in that short time, we’ve already seen new signs of growth emerge, combined with promising economic indicators for stakeholders and prospective investors. It’s no surprise, then, that many of these latest trends still stem from COVID-19’s lasting economic impact.
As COVID Loses Steam, 3D Visualization, Furniture Markets Continue to Grow.
Now that it’s been over a year, and we’re potentially near the end of one of the most dangerous pandemics witnessed in modern history, there’s no shortage of articles about COVID-19’s economic impact. Across the world, massive industries have been disrupted, and businesses have been forced to reprioritize their spending. However, with the passage of time comes important data, and so far, that data points to massive opportunities for companies choosing to invest in 3D visualization and augmented reality.
All signs point to an active spring pre-market.
After being postponed again due to the continuing pandemic, High Point Market has a new date for their spring market—June 5-9. But it’s Premarket that’s got so many vendors excited this year. Happening from April 25-27, at least 244 showrooms have planned to participate in the spring Premarket, which has excited enthusiasts and vendors alike.
E-commerce is Inevitable. So is 3D Visualization.
There’s been a lot of talk about digital transformation within the past year. And there’s a good reason for it. Even as industries have been gradually making the transition as a result of improving and more easily accessible technology, now, as a result of the COVID-19 pandemic, it has become a means of survival.
Bridging the Gap Between Manufacturer and Designer with 3D
Supply chains are a tricky consideration for any sales strategy. Especially for retailers or brands who outsource production, there are often many steps between product creation and the end user of that product, which is why any good sales strategy must account for the full spectrum of the sales path, from inception to closing. Luckily, 3D visualization is a priceless tool that can make the space between sales and manufacturing much more manageable.
Appeal to Style-conscious Consumers with 3D Visualization
By now, you’ve probably heard a lot about 3D visualization and its various perks. And if you’ve been following this blog for any amount of time, you’re something of a 3D visualization expert by now. But believe it or not, there’s still plenty more to learn. One important benefit of 3D visualization that we’ve only briefly touched on is how it can help brands stay on top of the latest styles and optimize sales through interior designers and showrooms. Keep reading to find out how!
Diminishing Market Schedule Provides New Opportunities for Virtual Presentation
When 2021 started, hopes were high that the new year would bring new opportunities. Not just for the end of the COVID-19 pandemic, but also for new product lines and designs to bring to the upcoming High Point and Las Vegas furniture markets. However, while many still predict that the pandemic will end this year, the immediate future is still uncertain, leading to these trade shows being postponed once again.
What does Digital Transformation mean for you?
As we head into a new year, it’s abundantly clear that more has changed than just our calendars. The economic landscape has been permanently altered by a worldwide pandemic, a new president was sworn in just yesterday, and everybody’s talking about digital transformation. But what exactly does that look like? If you’re feeling a bit lost, you’re not alone. Here’s some insights into what digital transformation means for the furniture industry.