As we head into a new year, it’s abundantly clear that more has changed than just our calendars. The economic landscape has been permanently altered by a worldwide pandemic, a new president was sworn in just yesterday, and everybody’s talking about digital transformation. But what exactly does that look like? If you’re feeling a bit lost, you’re not alone. Here’s some insights into what digital transformation means for the furniture industry.

So what exactly is digital transformation? Thankfully, it’s not too complicated. It’s basically right there in the name. When you add new features to your website or simplify ordering by offering an ecommerce portion on your website, that’s digital transformation. To boil it down to its essentials, digital transformation takes place every time you start conducting a part of your business virtually that was once done over the phone or in-person. 

Think about something as simple as mail. While physical mail is still an important part of any business, there’s so much less that needs to be sent via mail today. If you need a form signed, you use an easy digital tool like DocuSign or Adobe Acrobat. If you need to send detailed product information to a distributor on the other side of the country, you just email it. And digital transformation doesn’t stop when a new technology is introduced. No, instead, it simply marks a new phase in a process that has no end in sight.

But constant change doesn’t have to be scary. In fact, adaptability is a crucial aspect of any successful businesses. It’s what makes long standing brands like yours strong and healthy. And there are other companies who have blazed those trails that we can all learn from. Just take a look at our Case Studies. We developed custom apps for Lexington Home Brands and Ethan Allen that can easily be found on Apple’s App Store. Both of these user-friendly apps use 3D visualization and augmented reality to simplify the customer’s experience and enable them to more accurately visualize products in their own space. 

Continue Article Below

But we didn’t stop there. Last fall, we introduced a new platform made specifically for interior designers called DesignerBoard3D. In the same way that Intiaro works with furniture manufacturers and brands to help them increase sales, the goal of DesignerBoard3D is to help designers optimize their workflow by saving time and providing quality 3D assets for use in moodboards and in other popular 3D platforms like SketchUp or Revit.

Intiaro fosters a spirit of constant innovation. “Good enough,” is one term that will never apply to digital transformation, so why should it be enough for you? Get ahead of the ongoing shift in today’s economic landscape and find a partner to help guide you through this period of rapid change.

Give us a call at +1 336 697 6677 or set up a meeting with our team today. Let’s work together to build momentum for the coming year!

Subscribe to our Newsletter today!