There’s been a lot of talk about digital transformation within the past year. And there’s a good reason for it. Even as industries have been gradually making the transition as a result of improving and more easily accessible technology, now, as a result of the COVID-19 pandemic, it has become a means of survival. 

One of the most obvious ways that digital transformation can be seen in action is through the e-commerce boom. For many who have been in the furniture business for a long time, “e-commerce” may raise images of cheap, massive online retailers that value quantity over quality, but that’s not the case at all. In fact, e-commerce has infiltrated every conceivable market, regardless of perceived quality. 

E-commerce is also much broader than just online storefronts. It encompasses all aspects of the buying process, from shopping and advertising to the final purchase and customer service. A key component of e-commerce is the ability to display your product in as much detail as possible. When it comes to items that are often a statement of taste or decor, such as furniture, visualization is even more important.

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That’s why tools like augmented reality and 3D visualization are now a crucial part of any retail effort. Brands who attempt to maintain the bare minimum or “standard practices” for high-end retail, from 2D product photography to standard catalog ordering, are already paying the price for their slow adoption of emerging technologies.

But many of the most successful brands and retailers are currently leading the charge in 3D visualization. Lexington Home and Ethan Allen have both adopted AR applications to help consumers visualize their products from the comfort of their own home, and in the actual space they’re placing the furniture item they’re shopping for. And those are just two examples. 3D visualization is already becoming an industry standard, as more and more brands announce collaborations with 3D providers.

Want to ensure your furniture company meets the challenges of the new era head-on? Give us a call today at +1 336 697 6677 or set up a meeting with our team.

Sources: Furniture Today

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