2020 has been a year. At this point, it feels redundant to echo the widespread exhaustion and troubles these past 365 days have caused, so we won’t be focusing on that. For Intiaro, though, 2020 has been an absolutely pivotal year in many ways. It’s been a hard year, yes, but it’s also been a proving ground for us and for 3D visualization in general.
Like everyone else, the Intiaro team started 2020 with expectations. The 3D visualization field was already showing signs of growth as early as 2018, and that growth showed no sign of slowing. We expanded our U.S. office and attended the Vegas market in January, but when the pandemic hit, our services became more essential than ever before, and that’s when things really started to change.
Back in May, we wrote an article about how COVID-19 had essentially turned online retail into a necessity, which meant that supporting those efforts with effective visualization technology would be an ideal way to get ahead of the competition. We have no doubt that we were right about that prediction, and our clients, leading furniture manufacturers who have embraced innovation and adopted 3D visualization as a part of their sales funnel, have made it through 2020 with other strong and innovative companies who found creative ways to adapt to the changing global economy.
Later in May, Intiaro had the opportunity to try something new with our client, Vanguard. By using gaming hardware to enhance and speed up the visualization and rendering process, we were able to build upon our existing technology and help cut costs. In fact, Intiaro isn’t alone in our use of gaming hardware for 3D visualization. Closer to the end of 2020, I got the chance to explore the variety of ways that other fields have implemented the rapid innovations in gaming technology to improve visuals, including GMC’s use of the Unreal Engine in the new Hummer EV.
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Over the summer and into the fall, Intiaro also branched out into the interior design world with our unique and creative new platform, DesignerBoard3D. DesignerBoard3D uses our existing 3D visualization technology to help interior designers create custom renders of furniture items for use in their own projects or moodboards. It even allows for easy ordering by providing spec sheets that update as you customize your product!
To celebrate the launch of this new product, we even ran a friendly competition within our Design Advisory Board (a group of designers we hired to help us conceptualize and fine tune DesignerBoard3D’s development). As we worked with these highly-skilled designers, we learned a great deal about what issues the average interior designer faces in their day-to-day workflow, as well as their interconnectivity and strong professional ties to others in their profession.
To top it all off, Intiaro won the 2020 CEE Scaleup Challenge, another indication of our success throughout the year and a vote of confidence for our continued success as we head into 2021. Vestbee’s CEE Scaleup Challenge examines a wide range of startups and chooses only the strongest and most adaptable among them to receive the coveted first place. And for 2020, that was us.
But we couldn’t have done any of that without you. Whether you’re a client, a tech enthusiast or someone who is just now hearing about the various opportunities that come with 3D visualization, we’re glad you’ve been along for the ride.
So here’s to another year of growth and new opportunities. Maybe you can start by getting in touch and finding out more about how either Intiaro or DesignerBoard3D can help support your continued success in 2021 as well.
Give us a call at +1 336 697 6677 or set up a meeting with our team today. Let’s work together to build momentum for the coming year!
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