Omnia Leather Sees 230%+ Growth After Changing SLOFA Customer Experience
When furniture collections offer multiple sizes, layouts, and configurations, the way those options are presented can directly impact engagement. For Omnia Leather, simplifying how shoppers explored the SLOFA collection inside the configurator became a turning point. By restructuring the customer journey around clarity and ease of comparison, the brand significantly increased interaction and usage across the collection.
Omnia Leather is an American manufacturer known for handcrafted, Italian-inspired leather upholstery. Since 1989, the company has focused on comfort, durability, and sustainable production, building every piece in its California facility with materials and methods designed to minimize waste while delivering long-lasting quality. The SLOFA collection reflects this approach, offering styles available in multiple sizes and configurations to suit different spaces and preferences.
Despite the strength of the product, the digital experience created friction. Shoppers experienced high falloff throughout the SLOFA customer journey, often struggling to understand the full offering. Each size and configuration lived under a separate product ID, spreading essential options across multiple pages. This made comparison difficult and limited engagement inside the configurator.
Working closely with Omnia Leather, Intiaro restructured how the SLOFA collection is presented inside the configurator. Shoppers now start from a single, clear entry point where all sizes and configurations are visible in one place, creating a smoother and more intuitive discovery experience.
The results were immediate. After the update, visualizations increased by 232.9 percent and unique users grew by 212 percent month over month in just one month. With one clear place to explore the full SLOFA offering, shoppers engaged more deeply and interacted more confidently with the collection. For Omnia Leather, this resulted in a cleaner user experience that better reflected the depth of its craftsmanship and made complex choices feel easier to navigate.
Looking to simplify complex product offerings and increase configurator engagement? Discover how Intiaro helps furniture brands create clearer, more effective digital buying experiences https://en.intiaro.com/solutions/product-configurator
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