How Theodore Alexander Cut a Six-Month Bottleneck to Three Days
Launching on a premium marketplace shouldn’t take half a year. When Theodore Alexander faced a six-month delay caused by imagery requirements for Perigold onboarding, the solution wasn’t more photography or longer production cycles. It was a faster, scalable way to generate marketplace-ready visuals without compromising on quality or consistency.
Founded in 1996, Theodore Alexander is synonymous with luxury home furnishings. With factory-owned facilities and a commitment to fine materials and expert craftsmanship, the brand brings forward-thinking design from neoclassical to transitional styles. Their robust U.S. stocking program and global designer network ensure their pieces are both accessible and built to last.
Theodore Alexander had been preparing to launch on Perigold, but progress slowed for nearly six months. The challenge wasn’t the product—it was the imagery. Producing the volume and consistency required to complete onboarding proved time-consuming, and without the right assets, their listings couldn’t move forward.
The imagery was created using the Intiaro AI Photo Studio, which generates all required variations directly from existing 3D assets. The workflow automates lighting, angles, and fabric changes, making it possible to produce large volumes of consistent, marketplace-ready imagery without relying on traditional photography or manual rendering.
Intiaro closed the gap in three business days by generating 1,911 production-ready images of the Aden sofa using existing 3D assets. We delivered 637 configurations with three standardized angles each, all compliant with Perigold’s merchandising requirements. What had been a months-long delay was resolved in less than a week.
For brands selling through premium marketplaces, imagery is often the final gate to launch. Strict requirements around angles, consistency, and variation leave little room for error, while manual workflows struggle to keep up at scale. Theodore Alexander’s experience shows how removing imagery as a bottleneck can accelerate onboarding without sacrificing quality.
Struggling to meet marketplace imagery requirements at scale? Intiaro’s AI Photo Studio helps furniture brands generate high-quality, compliant product imagery directly from existing 3D assets - in days, not months.
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