First Look: COM Visualization Goes Live

At last year’s High Point Market, we introduced a bold idea: what if visualizing Customer’s Own Material (COM) could be as easy as picking a fabric—and just as powerful when it came to driving sales? Today, we’re proud to share that vision is live. Lexington Home Brands has officially launched COM visual configuration powered by Intiaro, becoming the first partner to bring this innovation to life.

Lexington has long been known for its commitment to design leadership and craftsmanship. Now, with the new COM functionality integrated into their customization experience, designers and retailers can do more than imagine the perfect piece—they can see it, spec it, and sell it, instantly.

As Michael Yarbrough, Vice President of Digital Marketing for Lexington Home Brands, shared with Home Furnishings Business: “COM represents a significant and growing component of our upholstery business. This innovative technology will make custom upholstery more accessible to interior designers and consumers. It will drive growth by simplifying what has traditionally been a complex process, limiting mistakes, and lowering the barrier of entry for customization. The partnership with Intiaro has been instrumental in bringing this vision to life.”

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For manufacturers and retailers who work with interior designers, this isn’t just a tool—it’s a strategy. COM configurations are often the highest-margin SKUs in a custom furniture line, yet the quoting and design process can be slow, manual, and error-prone. Our goal was to simplify that without cutting corners. With Intiaro’s COM solution, users get:

An AI-powered pattern finder to easily select and apply designer fabrics
Downloadable 3D models and visuals with the COM applied—perfect for design presentations or e-commerce
Spec sheets for each configured item, ready for accurate quoting and ordering

We designed our COM tool to unlock speed and clarity in one of the most valuable—but most complex—parts of the furniture business. With just a few clicks, designers can visualize their fabric on a sectional or sofa, download visuals, and place a custom order. It’s as simple as that—and the business impact is real.