England Furniture enhances the customer experience through 3D visualization
England Furniture has taken a major step forward in its digital journey with the launch of a 3D and AR configurator. The new platform, presented during the April edition of High Point Market, allows customers and retail partners to experience England’s products in a more dynamic and engaging way. From the showroom floor to a buyer’s mobile device, the configurator delivers real-time customization options and seamless visualization, making the shopping process more intuitive than ever before.
As part of the La-Z-Boy Incorporated family, England Furniture has always focused on combining craftsmanship with efficiency. Its well-known promise to deliver custom furniture within 21 to 28 days remains unchanged, but now the process of selecting and tailoring those products is supported by digital tools that meet the expectations of today’s consumers. The configurator is accessible in showrooms through kiosks or QR codes, and it has already been integrated with several retail partners, with a direct connection available on England’s website.
For the sales team, this new technology means a faster, more flexible way to collaborate with buyers and create personalized solutions on the spot. For retailers, it strengthens England’s position as a wholesale partner that provides not only quality furniture but also the digital infrastructure to drive sales. As TJ Linz, President of the Portfolio Brands Division at La-Z-Boy, explained, the initiative allows England to offer a broader set of tools to its network, enhancing the overall buying experience and reinforcing the company’s commitment to its partners.
The decision to partner with Intiaro was rooted in the flexibility and responsiveness of the platform. By allowing manufacturers to adopt 3D at their own pace while immediately unlocking new capabilities, Intiaro makes the transition to digital both manageable and rewarding. “The England project is a perfect showcase of our strengths,” said Intiaro CCO Michal Stachowski, pointing to the company’s robust onboarding process and its ability to serve as a central hub of visual product information across channels.
England’s partnership with Intiaro demonstrates how tradition and innovation can work together to shape the future of the industry. By investing in digital tools without compromising speed or quality, the company is ensuring that its legacy of craftsmanship continues to thrive in a rapidly changing market.
At Intiaro, we’re proud to support England Furniture on this journey and look forward to seeing how the configurator helps strengthen connections with retailers and customers alike.
Related posts
Interested in our solutions?
