A lot of considerations have to go into selling your fine home furnishings. One of those is how you support the retail side of operations. Namely, how can you ensure that retailers are equipped to sell as many products as possible without taking up too much space?

Guest post by Bridget Smith.

Anyone who sells furniture would agree that one of the major limitations posed by a brick and mortar retail store would be the apparent space limitations—the inability to display as many products as desired or implement amazing product display concepts. These are areas where online businesses shine. Imagine a scenario where a brick-and-mortar storefront is handed the right tools in 3D technology to compete in this regard effectively. It would be an opportunity to maximize available space construct and promote a more engaging customer experience.

As mentioned before, space management is one of the toughest challenges faced by retail managers. A well-optimized shopping space increases productivity, enhances the customer shopping experience concerning navigation and visualization, reduces the cost of operation and improves financial performance. Research has proven that the strategic placement of merchandise has a psychological effect of prompting customers to buy more. So, how is 3D technology a solution to this issue that has plagued on-site business owners for years?

Implementing 3D Technology in Space Management

At Intiaro, the latest 3D technology is provided to improve the shopping experience in your retail stores. A detailed 3D design plays a crucial role in allowing retail sales professionals to optimize their space to achieve maximum ambience, spatial coordination, ease of access, and serviceability.

3D product visualization is an evolution from the 2D images used previously that only provided static views of the merchandise’s outlay and design. On the other hand, 3D designs allow orthographic views, top views, and isometric views, leading to better product visualization and analysis. 3D technology makes it possible to create complete 3D models, walkthroughs and renderings, even in the absence of physical merchandise. With this technology in retail stores, the inconvenience of additional bulk in the store or space consumption would be prevented. The overall idea of this concept would be to occupy less space while simultaneously offering more aesthetically appealing and detailed designs.

Continue Article Below

How 3D Technology Features Are Used to Maximize Retail Floor Space

  • 3D Modelling: 3D modelling remains one of the most prominent and relevant features in creating a maximized and optimized retail floor space. It can provide a real-time representation of products and objects without taking up space. This provides managers with the opportunity to swiftly and efficiently create different concepts for different furniture settings. The retail store owner and a selected group of shoppers could be allowed to view the furniture in various settings to determine what seems most suitable.
  • 3D Libraries: The goal of a 3D library is to create a virtual collection and an extensive range of home decor and furniture to aid shoppers virtually visualize designs. From selecting fabrics to matching props, most shoppers invest long hours to ensure their homes have the feel and look of an adequately designed space tailored to their needs and tastes. This is where the efficiency and practicality of Intiaro’s 3D technology proves invaluable.

Why Retail Stores Need 3D Technology for Physical Retail

  • To Compete Favorably With Online Stores

With the increasing drop in traditional brick and mortar retail outlets, online shopping seems to be a preferred approach for most buyers lately. To keep up with the trend and maintain relevance, these brick and mortar outlets are pressed with the need to strategically engage customers by keeping up with the latest technological advancements.

  • To Communicate With Shoppers More Effectively

An additional benefit of 3D technology that most managers are unaware of is its cutting-edge feature as a marketing strategy. Recent studies have proven that 90% of the information that gets to the brain is visual and visual images are processed 60,000x faster than texts. With this in mind, all that’s required is a convincing and appealing image and concept to get those cash registers ringing for retailers. It’s like letting the 3D visuals do the talking.

Bottom Line

Creating a store with such realistic merchandise projections in varying shapes, sizes, and colors has been the dream of retailers. Intiaro’s 3D technology has brought every retailer the opportunity to do more to attract customers and meet their needs.

In picturing an idea of a 3D-enhanced retail space, the aesthetic quality might be one of the first features to catch your attention. But 3D technology has other features and benefits bound to improve customer experience in your space and, by extension, improve sales.

For more information on what we offer, you can contact us at support@intiaro.com or call at +1 336-697-6677. You can also follow us on social media! We look forward to hearing from you.