More and more retailers are realizing that a great product information management system can make all the difference in the world to their businesses. An effective PIM system can improve customer engagement, drive sales, and lead to long-term brand loyalty. Add in a visual component, and you have an online platform that reaches beyond the boundaries of normal PIM systems to provide an even more engaging experience.

Guest post by Kate Prengel.

That’s where Intiaro comes in. When fully integrated to your own product information management system, Intiaro’s groundbreaking technology can, in many cases, function as a visual version that is more accessible to consumers. The technology is easy to set up and incredibly intuitive to use. It’s sure to revolutionize the way that you do business.

Why is a PIM system so important?

The right PIM system allows you to deliver detailed, accurate, and up to the minute information about all of your products, across multiple platforms. This is crucial when it comes to building customer trust. Think about it this way – when customers visit your website, they spend valuable time studying your products and figuring out exactly what they’re interested in buying. A helpful PIM system keeps them from wasting time and cuts down on any potential frustrations they may face.

The Intiaro difference

Intiaro offers full 3D visualization in hyper realistic definition. While a PIM system can display the raw details of your products, Intiaro’s platform brings those products to life. It works hand-in-hand with your PIM system to provide the customer with visual and aesthetic data that they can then use as a complement to the technical and basic data provided by your PIM system.

At the end of the day, furniture sales is a visual endeavor. And for retailers and brands that sell high-end products, the ability to fully and accurately visualize their products is essential. In these cases, a list of item characteristics and 2D images won’t suffice. Detailed craftsmanship requires detailed visualization. 

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Deepening customer engagement

Ultimately, Intiaro’s technology allows retailers to add a new layer of customer engagement to their marketing strategy. We offer a visually immersive experience, which recreates the in-store experience; customers are able to get a 360-degree view of your products in crystal clear, high-definition images, just as though they were in your showroom. In some ways, the online experience can go beyond the in-store experience, because our augmented reality technology makes it easy to literally see how your furniture will fit into your client’s homes.

The system’s rapid updates are also delivered as part of its revolutionary 3D visualization technology. The result is a highly personalized shopping experience, free of the kinds of glitches and frustrations that often plague online retail. With Intiaro’s product information management system in place, your retail business is sure to reach a new level of success. 


Intiaro Inc. is a company based in North Carolina; a state dubbed the furniture capital of the world. The Ethan Allen inHome App has set the standard for the future of online shopping where you can test what you want to buy to cut down or eliminate the wrong purchase.

For more information on what we offer, you can contact us at or call at +1 336-697-6677. You can also follow us on social media! We look forward to hearing from you.

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