Nationwide, 3D visualization is taking off. There’s lots of reasons for this. In addition to its capacity to increase sales, its affordability and practicality during the ongoing COVID-19 pandemic have made it an increasingly clear choice. However, there’s another reason it’s so popular – it appeals to the consumer’s desire to know what they’re getting into before they make a purchase. 

3D visualization and AR offer experiences that have been unavailable in sales before. Customers no longer have to use their imagination when browsing through products. They can see them in living color, right in their own room. 

In the old days, interior design decisions, as well as financial decisions in a vast array of industries, required a great deal of trust from consumers and stakeholders alike. Someone choosing furniture for their new living space would have to trust that images in the catalogue were accurate renditions of the product they’d purchased. Developers would have to determine for themselves based on a 2D sketch and the provided dimensions that the project their architect proposed was feasible.  

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Ever since the 19th century, commerce has evolved rapidly alongside technology. Mass production was followed by innovations in shipping. Locomotive and air travel became essential components of trade. With the invention of the word wide web in 1989, the world economy began a period of exponential progress. This is the period we currently find ourselves in.

Because of this explosion in innovation, the tools businesses use have evolved now faster than they ever have before. Fax was once considered “cutting edge,” AOL Instant Messenger was once the most popular form of text communication available and Amazon used to just sell books.

Today, designers, furniture manufacturers and showrooms all face one unifying challenge—selling. But in an era of practically universal ecommerce and 2D product photography, the search for meaningful ways to distinguish your own business from the competition has become increasingly difficult. 

That’s why many have turned to 3D visualization and augmented reality. But this technology alone isn’t enough. As the pandemic has further accelerated the growth of this industry, there has been a flood of new independent contractors and startups rushing to fill a gap. However, they often focus less on the quality of the service offered so they can quickly capitalize on the trend.

Here at Intiaro, we hold to a philosophy of constant innovation. We didn’t just jump on the 3D trend—our founders and the developers who build our software have been immersed in the industry long before its widespread adoption. And each client we work with serves as a new opportunity to develop newer and better services. Just take a look at our work with some of our prestigious current clients.

It’s time you joined us at the forefront of this new era. Don’t be a follower, someone who adopts a trend long after it’s worn out its newness. We’ll take you and your company to new heights of efficiency and innovation.

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