With a vast catalog of customizable products, Lexington Home Brands wanted to make sure that consumers could interact with their collections wherever they shopped. The challenge wasn’t only to showcase options, but to provide confidence in every decision while maintaining consistency with the Lexington brand experience.

To solve this, Lexington leveraged Intiaro’s retail integration capabilities. By embedding their 3D configurator directly on retailer websites, they enabled shoppers to explore fabrics, finishes, and product configurations in real time without leaving the retailer’s page. This approach ensured that the experience felt native to the retailer while preserving Lexington’s design accuracy and premium presentation.

The results speak for themselves. Nearly two-thirds of Lexington’s product visualizations now come from retail partner sites, including integrations with independent retailers and platforms like Furniture Dealer, MicroD, and Knorr Marketing, as well as leading partners such as Malouf, Baer’s, and Z & R. By turning retail partnerships into a dynamic extension of their brand, Lexington has expanded its reach, strengthened consumer confidence, and unlocked a major source of engagement and growth.