Brentwood Classics has built its reputation on craftsmanship and endless customization options. But with so many design possibilities, customers often needed to revisit and refine their selections across multiple touchpoints. The challenge came when there was no easy way to carry designs from one channel to the next. Shoppers frequently had to start over in-store, while sales associates struggled to reopen online projects, slowing down the buying process and sometimes costing sales.

To solve this, Brentwood implemented QR-enabled tear sheets that streamline design continuity. Customers can now create a design at home, print a tear sheet, and bring it into the showroom where a salesperson can instantly reopen it with a quick scan. Likewise, a design started in-store can be taken home, reviewed, and revised later without losing progress. This smooth handoff between digital and physical channels removed a major pain point for both customers who arrive with a clear vision and those still exploring options.

For furniture brands, this case highlights the impact of pairing visualization tools with practical, sales-focused features. Seamless integration between digital design and in-store collaboration doesn’t just enhance customer satisfaction, it accelerates the entire sales cycle.

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