Rowe Furniture's Digital Transformation: Doubling Online Sales Through 3D Visualization
When Rowe Furniture set out to modernize its online ordering experience, it didn’t just upgrade technology—it transformed its business. With Intiaro’s 3D product visualization and configurator integrated directly into its e-commerce system, Rowe more than doubled its online B2B sales. The result? A smoother path to purchase, fewer order errors, and a digital experience that keeps both dealers and end-customers coming back.
In the evolving landscape of online furniture retail, Rowe Furniture has set a new benchmark. By integrating Intiaro's advanced 3D product visualization and configuration tools into their e-commerce platform, Rowe has achieved a remarkable feat: more than doubling their online B2B sales. This strategic move not only modernized their ordering process but also significantly enhanced the customer experience, allowing clients to interact with products in a dynamic, immersive environment.
"We found Intiaro to be the best solution and partner for us to keep our vision of providing a better experience for our day-to-day customers," said David Shilesky, Rowe’s VP of Marketing. "It also helps us connect with the end-consumer who comes to our site to begin their path to purchase for a custom Rowe product."
The core of this success lies in the seamless integration of Intiaro's 3D configurator, enabling real-time customization of over a thousand fabric options. Customers can now visualize their selections instantly, with accurate pricing and ordering capabilities directly on the website. This innovation has been particularly impactful for complex products like sectionals, where customization options are vast. The enhanced digital experience has led to increased customer engagement, higher conversion rates, and a significant uptick in website traffic.
👉 Discover more about Rowe Furniture's digital transformation in the full article on Furniture Today
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