Intiaro has released key findings from its proprietary pAIn Survey, a research initiative examining the biggest operational and digital challenges facing today’s furniture manufacturers. Based on insights gathered from industry professionals, the study highlights how companies are investing in technologies such as 3D visualization, configurators, and digital commerce tools, yet many still face barriers around product onboarding, system integration, and cross-team data flow. The findings provide a clearer picture of how furniture brands are approaching digital transformation and where gaps remain between technology adoption and real operational efficiency.